Real Estate Market News
Part 2: Promotion!
Welcome back to a three part series on a winning formula for a successful home sale. Next up in the order of the 3 P’s… PROMOTION!
The proper promotion of a seller’s home is a key component to success. This in it’s entirety is the responsibility of your trusted real estate broker. As the seller has worked towards having their home ready market day 1, the real estate broker is working behind the scenes to execute a successful listing launch. Professional media, marketing pieces and a social media marketing campaign are all essential to success. Having a marketing plan in place is a must in any kind of market climate. It’s a no compromise moment. When a broker has the privilege of representing a seller’s property on the open market it creates an opportunity to offer unparalleled service. Sticking a sign in the front yard and expecting the home to sell itself is unacceptable. The details matter and directly equate to $ for the seller. Want to learn more about our specific marketing plan? We are here and in support.
Thinking of selling your home?
The natural affect of rising interest rates directly effects a buyer’s borrowing power.
Example: When interest rates climb a quarter of a percent on a $500,000.00 purchase it can raise a buyer’s payment approximately $70.00 per month. Snag your buyer while the rates remain low. If you’re on the fence about selling your home, there is no better time than now. We’ve seen an uptick in active listings hit the market as spring is in the air, yet we are still lacking inventory for the backlog of buyers. Want to sell your house? We are a call, text or email away.
Uber-Frenzy Housing Market in Full Bloom
“The uber-frenzy Sales Activity Intensity™ is continuing into the spring real estate market.”
“Snohomish County: The market is virtually sold out up to $2 million, but this isn’t due to a lack of new listings – it’s caused by high buyer demand for every new listing continuing at a rapid pace. The Sales Activity Intensity™ of homes priced up to $1.5 million (99% of sales activity) is predominantly at this uber-frenzy level. There is very strong luxury sales activity above $1.5 million in Snohomish County.
Seattle: The market is virtually sold out up to $3 million, but this isn’t due to a lack of new listings – it’s caused by high buyer demand for every new listing continuing at a rapid pace. The Sales Activity Intensity™ of homes priced up to $2 million (95% of sales activity) is predominantly at this uber-frenzy level. There is very strong luxury sales activity above $2 million in Seattle, and a shortage of unsold inventory in this range.
Eastside: The market is virtually sold out in all price ranges, but this isn’t due to a lack of new listings – it’s caused by high buyer demand for every new listing continuing at a rapid pace. Nearly 100 percent of homes in all price ranges are at this uber-frenzy Sale Activity Intensity™ level.”
~J. Lennox Scott – Chairman and CEO.
